Get a free 30-minute strategy session to review your customer data and current setup. Then receive three customized playbooks with clear findings and next steps in 3 days or less.
You'll receive three customized playbooks: Double Down, Best Customer Blueprint, and Save List.
In 25 years, I've built 400+ customer analyses that helped teams identify and recover millions in repeat revenue.
I'm Joe Pennisi. Early in my career, I couldn't bring customer data together into one unified view if my life depended on it. Sales data here. Customer behavior there. Support tickets somewhere else. I knew the full picture was in there somewhere but struggled to create it.
Once I cracked it and saw everything in one view, I couldn't unsee it. That became my obsession. 25 years later, I've built 400+ of these types of analyses and systems for Fortune 50 companies, so they can catch revenue problems before they cost millions.
Now I'm bringing that to eCommerce brands doing $1M-$10M who need that same clarity.
"We were losing customers monthly. Joe showed who'd churn before they did. Saved $3.7M. First analysis we could act on same day."
"We were guessing at launches. Joe showed what customers actually wanted. 32% conversion vs our usual 8-12%. Night and day."
Free · 30-minute strategy session · You keep the findings either way
Three concrete opportunities. Specific next actions. No generic "insights."
I'll show you exactly who's in your database—your whales, your loyalists, your one-timers, your at-risk. Where your money is. Where it's going unclaimed. Which customers drive growth—and which drain focus. Stop treating all customers the same. Focus where the revenue actually sits.
I'll identify the exact behavior pattern your best customers share—the specific sequence of products and timing. You'll know exactly how to attract customers who spend 3-5x more than average. Stop chasing low-value buyers.
I'll flag who's about to churn before they ghost you. Not just the weak "haven't bought lately" identifier. You'll get the list, what trigger made them at-risk, and how to save them. Every save is revenue that stays instead of walking out the door.
30-minute strategy session → Playbooks Delivered in 3 Days or Less
I can only help if you fit these criteria.
Yes. As long as you have purchase history and customer data, it works with any platform or setup. The approach is the same — only the data source changes.
No. The session is focused on reviewing your customer data and identifying specific opportunities. You're free to take the findings and implement them yourself. If it makes sense to work together, we can discuss that after — but there's no obligation.
I only need what's required for analysis: purchase history, timestamps, product data. I don't need or want credit card info, passwords, or personally identifiable details beyond what's in your transaction records. Everything is handled securely and deleted after the diagnostic unless you become a client.
Every month this stays unfixed, customers ready to buy again don't — and some never come back.
Get a free 30-minute strategy session to review your customer data and current setup. Then receive three customized playbooks with clear findings and next steps in 3 days or less.